People come to me saying, “Shafonne, I need more reach, a bigger list, more eyeballs.” And I’m over here like, the biggest room in the world won’t book you if nobody in it is getting married.
Look at who fills Maimonides Park on July 8. A couples’ carnival on the concourse with a proposal zone where couples get engaged right there on the spot. 1,594 couples on the field renewing their vows on camera, with a Guinness adjudicator counting every one. And a whole stadium of date-nighters who came for baseball and leave thinking about what comes next for them.
The first 250 brides who RSVP get in on complimentary game tickets, so this room tips exactly where you want it, toward couples with weddings on the brain, right in the middle of the New York market.
Your table sits on the concourse every single one of them walks. You’re not buying a banner that scrolls by. You’re setting up where the couples actually are, on the night they showed up to celebrate love.
Audience match beats audience size. Every time.
